Think Before You Pink- Xpost from LIF
While reading up about the increasing grocery costs on msn.com, I came across a blog article about different marketing ploys brands use to get you to buy their products. One of these is The 'pink' campaign:
Soup for the cure. Any company that works alongside an honorable charity has my full support. However, I would like to clarify that I have been disappointed by the recent rash of breast cancer promotions by my favorite brands. Pink soup cans, pink appliances and pink M&Ms have me a little overwhelmed and confused.
Are we expected to pay more for these premium brands simply because of a promise that a tiny percentage of the purchase price will go to breast cancer research? Personally, I would rather use a coupon or buy the store-brand mushroom soup, and write out a nice $15 check to the charity of my choice. I get more groceries for my money, and it's tax-deductible. By exploiting a relationship with Susan G. Komen for the Cure, many companies have managed to sell plenty of merchandise at quite a premium. For more information on how companies are profiting from these campaigns, visit Think Before You Pink's Web site.
I thought this bought up a really great point, as I myself have been tempted to purchase products 'for a cure.'
The website lists questions to ask yourself before you spend the extra money on these products.
Think Before You Pink
ETA: Link to original Article:
5 Sleek Marketing Ploys Aimed at Your Grocery Money
Soup for the cure. Any company that works alongside an honorable charity has my full support. However, I would like to clarify that I have been disappointed by the recent rash of breast cancer promotions by my favorite brands. Pink soup cans, pink appliances and pink M&Ms have me a little overwhelmed and confused.
Are we expected to pay more for these premium brands simply because of a promise that a tiny percentage of the purchase price will go to breast cancer research? Personally, I would rather use a coupon or buy the store-brand mushroom soup, and write out a nice $15 check to the charity of my choice. I get more groceries for my money, and it's tax-deductible. By exploiting a relationship with Susan G. Komen for the Cure, many companies have managed to sell plenty of merchandise at quite a premium. For more information on how companies are profiting from these campaigns, visit Think Before You Pink's Web site.
I thought this bought up a really great point, as I myself have been tempted to purchase products 'for a cure.'
The website lists questions to ask yourself before you spend the extra money on these products.
Think Before You Pink
ETA: Link to original Article:
5 Sleek Marketing Ploys Aimed at Your Grocery Money
