Definitely Different idea for FLOWERS (pic)
AMSTERDAM, Netherlands - A Dutch company began selling 'Glowing Flowers' — freshly cut glow-in-the-dark roses and chrysanthemums — on Friday in what it claimed was a first.
The flowers appear white in regular light but emit an eerie green glow for several hours in the dark, FloraHolland BV said in a statement.
They are sprayed with an invisible chemical that is not harmful to the flowers or people, the company said.
'The market needs fresh ideas and innovation, and Glowing Flowers fit into the 'bling bling' trend,' the company said, referring to a fad for wearing copious jewelry inspired by rap musicians.
'The expectation is that the light-giving products will be primarily well-received in southern and eastern Europe,' it said.
Spokeswoman Lisa van den Eijk said the flowers were the invention of Frank de Koning, who runs his own flower company, De Koning BV.
The first batches were sold in an auction at FloraHolland's headquarters in the Dutch town of Naaldwijk. Chrysanthemums went for $1.09 and roses were $2.93 per flower, about 50 percent more than normal.
The flowers appear white in regular light but emit an eerie green glow for several hours in the dark, FloraHolland BV said in a statement.
They are sprayed with an invisible chemical that is not harmful to the flowers or people, the company said.
'The market needs fresh ideas and innovation, and Glowing Flowers fit into the 'bling bling' trend,' the company said, referring to a fad for wearing copious jewelry inspired by rap musicians.
'The expectation is that the light-giving products will be primarily well-received in southern and eastern Europe,' it said.
Spokeswoman Lisa van den Eijk said the flowers were the invention of Frank de Koning, who runs his own flower company, De Koning BV.
The first batches were sold in an auction at FloraHolland's headquarters in the Dutch town of Naaldwijk. Chrysanthemums went for $1.09 and roses were $2.93 per flower, about 50 percent more than normal.
