Did anyone see the commercials for the 'I'm Hot show'?

I saw it last night! It seems to be set up like American Idol. Where people strut their stuff & then get insulted!! WHY DO PEOPLE SUBJECT THEMSELVES????? It's like the girls who go to Howard Stern & cry when they are told that they aren't 'Playboy Material'. There is definatley something wrong w/ people!!

And after saying all this....You know I'll HAVE to watch!!!