repost from BHB How can this be possible?

I saw an add for Vivid Images photo/video
listen to this deal you get
36 8x10 album
2-20 pic 4x5 parent albums
100 thank you
11x14 portarait
all proofs

video
full coverage of ceremony
full coverage of reception
3 vhs tapes
1 dvd
growing up pictures and
honey moon pic montage

all for $1,700

HOW IS THIS POSSIBLE ????????????????????
ANYONE EVER HEARD OF THEM