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I've heard you should send it anywhere between 6-9 months in advance - sometimes even up to one year (depending on the date of your wedding). I am getting married over the Labor Day weekend so we will be sending ours out in late December/early January. If your wedding day isn't on a Holiday weekend and you don't think many people will be making alternate plans, then you can send it 6-8 months in advance.

We want to be sure that people aren't going away on Labor Day weekend since they have to celebrate with us.