The addiction expands - perhaps
NOt sure if I would get suckered in by this - but I also said that about $4 teas and here I am! :)
There's a Big Change Brewing at Starbucks
Good news for those of you who can't make it to work or school without your cup of coffee from Starbucks. Soon you'll be able to get your breakfast there, too. We're talking a real breakfast--like a toasted egg sandwich made with peppered bacon and Black Forest ham, eggs Florentine with baby spinach and havarti, or herbed sausage and egg with aged sharp cheddar. Gee, suddenly a muffin seems boring.
The Associated Press reports that the Seattle-based Starbucks Corp. has quietly begun adding breakfast foods to selected markets including Washington, D.C. and Portland, Ore., and coming soon to San Francisco and Chicago. By October, some 600 stores nationwide will offer the expanded breakfast line, up from about 250 today. Industry analysts are applauding the move, mostly because there is so little risk involved. 'If Starbucks can get food right, it gives them a whole new leg of growth,' Linda Bannister, an Edward Jones analyst in St. Louis, told AP.
The only possible gotcha: Can Starbucks serve hot food without slowing down service? The breakfast sandwiches are made by outside vendors who deliver them first thing in the morning. The baristas then heat them up in countertop ovens. So far the system is working. The breakfast sandwiches sell for $2.95, which is about the same price as a 12 oz. tall mocha.
There's a Big Change Brewing at Starbucks
Good news for those of you who can't make it to work or school without your cup of coffee from Starbucks. Soon you'll be able to get your breakfast there, too. We're talking a real breakfast--like a toasted egg sandwich made with peppered bacon and Black Forest ham, eggs Florentine with baby spinach and havarti, or herbed sausage and egg with aged sharp cheddar. Gee, suddenly a muffin seems boring.
The Associated Press reports that the Seattle-based Starbucks Corp. has quietly begun adding breakfast foods to selected markets including Washington, D.C. and Portland, Ore., and coming soon to San Francisco and Chicago. By October, some 600 stores nationwide will offer the expanded breakfast line, up from about 250 today. Industry analysts are applauding the move, mostly because there is so little risk involved. 'If Starbucks can get food right, it gives them a whole new leg of growth,' Linda Bannister, an Edward Jones analyst in St. Louis, told AP.
The only possible gotcha: Can Starbucks serve hot food without slowing down service? The breakfast sandwiches are made by outside vendors who deliver them first thing in the morning. The baristas then heat them up in countertop ovens. So far the system is working. The breakfast sandwiches sell for $2.95, which is about the same price as a 12 oz. tall mocha.
