Running of the Brides

So the other day my friend who is getting married this September was in Las Vegas and it was about 4am - she was about to walk into a bar - but she saw a camera crew - well it was Al Roker and the camera crew doing a Running of the Brides - well live on the Today Show she ran into this bridal store and got two wedding dresses - for free!!!
She already has one, now she has two more, she says she might sell them on ebay, they are worth lots of $$$..
Did anyone see the bit it was on yesterday I think...