What's your Day Of Beauty Philosophy?

There's so many different perspectives on how much make up to wear on our wedding days. One school of thought says 'It's your one day to look as perfectly beautiful as you can...Go For it All...' The other school says 'I don't usually wear a lot of make up and I want to look like myself when I get married'.
THERE HAS TO BE A MIDDLE GROUND!!!! I'm hoping you ladies can help me develop my perspective on this topic. I've never had to think about it before.

I definitely want to look like myself.

I don't usually wear much makeup...but I'm definitely going to 'do it up' a little bit more than usual.